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Josh Daniels: The truth about working less and earning more [Client Case Study]

Writer's picture: Romans IvanovsRomans Ivanovs

Updated: 1 day ago


“Saving 40 hours a month gave me the mental space to focus on growing the business and enjoying my life again" - Josh Daniels


Client profile:

  • Name: Go Amplify

  • Founder: Joshua Daniels

  • Industry: SEO and digital PR agency for eCommerce brands

  • Years in Business: 5+

  • Challenge: Burnout, lack of structure in operations


Watch full interview with Joshua Daniels in the video below.




I've known Josh for a while. We've met few years when I was running my own digital marketing agency.


When he first reached out to me, he was exhausted. On paper, his agency was thriving. 50% year-on-year growth, a solid client base and a growing reputation in the industry. But behind the scenes he was truly challenged.


Not just personally but professionally. The drive that once fuelled his business had dimmed. And everything... clients, projects, team management felt like an unbearable weight.


The Stakes


Like many founders, he prided himself on perfection. He had built his agency from the ground up, learning everything himself SEO, digital PR even the nitty-gritty of PPC campaigns. But as the business grew, so did his responsibilities.


“I was wearing 20 different hats,” he told me. “Managing clients, handling accounts, HR, even running project management. It was chaos.”

There was a moment, just before we started working together, when he seriously considered stepping away. The business had become a job he couldn’t escape.



Facing the Hard Truths


When we started working together, my goal wasn’t just to give him systems, it was to shift his mindset.

The first wake-up call? A time audit


“We broke down where my hours were going,” he recalled. “It was eye-opening. I was buried in low-value tasks. Things my team should have been handling.”

For the first time, he saw the cost of his perfectionism. His unwillingness to delegate wasn’t just hurting him—it was capping his agency’s potential.


So, we built a roadmap:


  • Delegation: transferring project management to a trusted team member.

  • Process Clarity: implementing clear systems so tasks weren’t bottlenecked at the top.

  • Mindset Shift: letting go of the belief that “if I don’t do it, it won’t be done right.”


Each change was uncomfortable.


There were moments when he resisted, moments when he felt like he was losing control. But he kept pushing through.





The Shift That Changed Everything


Seven months later, the transformation was undeniable.


  • His agency revenue had grown significantly.

  • He had traveled the world, picking up new clients along the way.

  • His team was thriving, with clear roles and accountability.

  • He had finally stepped into the role of CEO, instead of being the agency’s biggest bottleneck.


“The biggest shift?” he said. “I trust my team now. I used to think I had to do everything myself. Now, I know the business is stronger when I step back.”



The Resolution: The Bigger Picture


Today, he’s building a portfolio of businesses.


With the systems in place, he’s expanded into e-commerce, launching a gaming-focused energy drink brand. And there’s another project on the horizon, one he’s keeping confidential for now.


But more importantly?


He’s reconnected with the reason he started in the first place: freedom.


“It’s funny,” he said. “I used to think working less meant earning less. Turns out, it’s the opposite.”


 

Too many agency owners fall into the same trap thinking that more work equals more growth. But real scale doesn’t happen when you do everything yourself. It happens when you build a business that runs without you.


This founder’s story isn’t unique. It’s just a question of whether you’re willing to make the same shift.


So, ask yourself: are you building a business that supports your life, or one that consumes it?


 

About what we do


At Big Growth Group we help agency owners build high-profit and self-sufficient agency businesses so they can step away from daily operations and focus on strategic growth.


We’re not just consultants who leave you with a list of ideas. We’re also Growth Operators who get in the trenches and work alongside you to deliver real, measurable results.


Are you an agency founder? Want to break free from operations and scale past $1M more easily and strategically?





And if you want no cookie-cutter advice, no hype... Just bold, polarising insights to help agency, consultancy and b2b service owners break through the $1M mark and beyond then watch the Big Growth podcast on YouTube or listen on iTunes or Spotify.




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