This is an official year-end retrospective of what we’ve built, what we’ve learned, and where we’re headed next. It contains a number of business and personal lessons distilled from 2025.
TL;DR
- Business Highlights
- Biggest Challenge
- Key Decisions
- Breakthroughs
- 2026 Focus
- Events
At the Start of 2025:
All we had was:
- A handful of early clients
- A clear goal: make a high-margin consulting model work
We didn’t have a playbook so it was scrappy, high-effort, and mostly manual. But we had clarity on the value we wanted to create and we also the level of precision and depth we wanted to deliver.
End of 2025:
Here’s what we built this year:
- A strong portfolio of high-calibre agency clients
- A recognised personal brand in our niche
- Hit our revenue goals
- 3X’d our pricing without much of friction
- Oversubscribed twice
- Built a waitlist of agencies who want to work with us in 2026
Year-End Reflection: 3 Questions
1. What's the most important takeaway from 2025?
Focus and consistency will take you further than talent or strategy alone.
2. What’s the most important focus for 2026?
Build a scalable model: move from founder-dependent consultancy → IP, assets, and leverage.
3. Who are the most important people in 2026?
- Our clients
- Entrepreneurs and teams who are already playing the game we want to play
These prompts come from Dr. Benjamin Hardy. Highly recommended reading if you're serious about identity-based growth and future-self thinking.
Now let’s dig into the details.
The Biggest Challenge
I still remember the May–June period clearly... we’d just wrapped up an intense travel run: Italy, Dominican Republic, then the US. During that window, we signed a surge of new clients. The business exploded.
Then, a family emergency pulled us to Sofia, Bulgaria for two months. My partner's father underwent major hip surgery with multiple complications. We stayed longer than planned, navigating hospital visits, emotional pressure, and relentless work demands all while living out of constantly changing Airbnbs.
The word “overwhelmed” doesn’t quite capture it.
What broke?
- We had no defined capacity.
- We didn’t yet have a "delivery model".
- Everything was bespoke. 1:1. High-effort. Manual.
- We were doing whatever it took to make things work.
- Ironically, we didn’t know how many clients we could actually serve despite helping our clients define their own capacity.
Kristina Radeva stepped up and carried a massive weight, emotionally and operationally. I'm deeply proud of how she moved through that storm and helped evolve the business in the process.
Major Decisions
1. Transition to an Asset-Based Business
This forced us to re-think how we deliver. I like Daniel Priestley’s 24 Assets principle: Most problems are symptoms of not having an asset in place. If you’re overwhelmed, it’s usually because you don’t have a repeatable asset to handle the complexity.
So we rebuilt our delivery around three core pillars:
- A proprietary methodology
- A structured client roadmap
- Delivery assets: frameworks, operating principles, templates, guides
This shift helped us go from reactive delivery → strategic productisation. We're still evolving it, but the foundation is laid.
2. Invested in Creative Strategy for YouTube
We hired a Creative Director and began building out a YouTube content strategy.
One thing I can say here that it's all going to be a lot different from typical “talking head” videos you’ve seen from online gooroos. 🥱😏
Expect narrative, strategy, and substance. The goal is long-term positioning, not cheap attention.
The Future of the Model
2025 was also a year of overthinking.
At times, I got stuck in over-strategising, trying to map the perfect path to building a multi-million dollar company. I now see some of that as ego trying to control uncertainty.
In the beginning it’s naturally to do unscalable things. In fact, in the beginning you have to do unscalable things.
However, not all was wasted. Some of that deep thinking produced a fair amount of clarity... We are now actively building a scalable, founder-optional company, focused on transformation, not information.
What’s Changing:
From consultancy = high-touch, high-margin, founder-heavy
To company = IP, productised assets, leveraged delivery, team → founder-optional
What's Next (2026 Trajectories)
We're currently working on and exploring:
- Group Coaching (in motion and a few spots already pre-sold)
- IP Licensing (subscription, training/courses - lot's of potential)
- Licensed consultants & delivery partners
- AI/SaaS-enabled service models (at "a lot of ideas" stage)
Once we've identified the biggest potential, we'll focus on one thing only.
Key Criteria:
- Solves a real problem
- 60%+ profit margins
- High cash flow
- Minimum delivery bottlenecks
- $5M+/year potential
- Fun and values-aligned (relative)
The future of consulting and coaching is transformation, not information. Clients pay for shifts in identity, behaviour, and outcomes, not content.
Major Breakthroughs
1. The shift in the mindset of how I see myself at the indignity level.
I stopped trying to be the hero.
A lot of it stemmed from trying to prove myself. And that used to come from an insecurity (lack of security) of not achieving enough, early enough. This came from a few factors, one of which is a relationship with my dad. The therapy work I've done with a business psychologist was tremendously helpful.
Self-image management (always appearing composed, capable, unshakeable, etc) is a continues challenge for many founders including myself.
Engage with ones emotions can have a direct impact on how you communicate with clients, prospects, team and people in general.
All of the above already reflects in the business we're building.
2. Predictable Client Acquisition Begins
Q4 was the first time client acquisition started to feel stable and consistent.
Key drivers:
- Disciplined content strategy with inbound-led outbound
- Message-market resonance: clients could feel we understood their world
- Referrals driven by real client transformation
In B2B sales and marketing is a reflection of your product/service quality.
Events
This year we hosted and spoke at private events in:
- London
- Manchester
- Liverpool
- Milan (Italy)
- Amsterdam (Netherlands)
- Dominican Republic
- Croatia
The insight:
Nothing replaces face-to-face for trust and positioning. We had major success with our agency dinners, and in 2026, we’re planning something very special.
📍 AgencyDinner.com —> stay tuned.
Want to Know If Your Agency Can Scale in 2026?
Most agencies break at the operations level long before they hit their revenue ceiling.
AgencyOpsCheck is a fast, no-fluff diagnostic that shows you:
- Where your delivery model is leaking profit
- How operational gaps are capping your growth
- What to fix first to scale without burning out your team (or yourself)
- Your Agency Ops Score — and what it means for 2026
🔍 Take the AgencyOpsCheck now → AgencyOpsCheck.com ✅
.jpg)
.jpg)
