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You're doing $30K-50K a month. Maybe $60K on a good month.
You've got clients. You've got a team.. maybe 4, maybe 6 people. You've hit a rhythm.
But here's what's also true:
You're the bottleneck. Every decision runs through you, your team waits for approval on everything... client emails, project timelines, strategic calls. You know it. They know it. And it's stopping you from scaling.
Or maybe it's not you who is the problem. May be it's the offer problem.
You're bending around client needs. Customising everything, saying yes to scope creep because you don't want to seem difficult. One client gets close support and heavy strategy. Another gets campaigns and a monthly call. You're doing great work, but every project feels like you're reinventing the wheel.
It works... but it doesn't scale. And it's exhausting you.
Or maybe it's the roles problem.
You and your co-founder both handle sales. Or strategy. Or account management. You've got overlapping strengths, which sounds great until you realise no one actually owns anything. There's no clarity on who's responsible for what. No KPIs. No measurements. It's concerning...
Or maybe you don't have a co-founder, but your team has the same problem. Everyone's doing a bit of everything and no one really owns delivery. Or client communication. Or strategy execution.
You end up picking up the slack because no one else knows it's their job. This is even more concerning.
Sound familiar?
These aren't beginner problems. They're scaling problems. The issues that emerge when you've built something real, but the model that got you here won't get you there.
What We've Been Testing (And What We Learned)
For the past 12 months, we've been experimenting.
We hosted private dinners across seven cities London, Manchester, Milan, Amsterdam, Dominican Republic, Croatia, Liverpool. Small groups, high-calibre founders.
We ran intimate workshops at our events. We facilitated peer intro calls between select clients. We watched what happened when the right people got in the room together.
The feedback was unanimous:
"This is where the real value happens."
Because isolation is the hidden cost of running an agency.
You're surrounded by team, clients, and vendors... but when it comes to the hard decisions, you're on your own.
Who do you talk to when you're thinking about firing a client? When you're second-guessing your pricing? When you don't know if you're the problem?
Most founders don't have an answer to that question.
We've built one.
Why We're Launching Group Coaching
The reality is: our 1:1 work starts at $25,000.
We max out at 7-8 clients at a time. We hit that ceiling in Q2 of 2025. Since then, we've had a waitlist.
People keep asking: "When can I work with you?"
For months, the answer was: "We'll let us know when a spot opens."
That's not a sustainable answer. And honestly, it's not the right answer.
We've also been having conversations like this with agencies doing $20K–$60K a month who couldn't afford our 1:1.
What This Actually Is (And What It's Not)
This isn't a course, it's not a membership. It's not recorded modules with a Slack channel where questions go to die.
It's a 90-day intensive for agency founders ready to build a scalable, profitable, founder-optional model.
Goal: build a scalable delivery and ops foundation that doesn't require you to work 60-hour weeks.
This is built as a direct extension of our 1:1 work: the same execution, the same standards, the same depth. Just a different format.
Here's Exactly How It Works:
6 Founders. Vetted. High-Calibre.
Not 50. Not 20. Six.
Operating eCommerce and B2B.
Why such a small cohort?
We want depth.
Every person in the room will be doing $30K–$60K in revenue.
You'll know everyone's name. You'll understand their business. You'll see your problems reflected in theirs. You'll hold each other accountable in ways we never could alone.
The Full Roadmap We Use in 1:1 Engagements
This is a reflection of our 1:1 work. The same roadmap. The same frameworks. The same priorities.
Weekly Strategy Calls
They're working sessions.
Here's the format:
Every week we teach a core framework from our methodology:
- How to build a $1M+ agency that doesn’t need 60-hour weeks
- How to build a streamlined delivery engine that runs without you
- How to move from trading time for money to charging what you're actually worth
- How to build a self-managing team (even if you can't afford A-players yet)
- How to architect the founder role so you’re not the bottleneck
Applied strategy with real examples.
Guest Speakers
We're bringing in founders and operators (not self-proclaimed gurus) from agencies you actually want to learn from.
- 🧲 Adam Kitchen, co-founder at Magnet Monster on scaling an eCommerce retention agency to 7+ figures. Attained Klaviyo Elite Status (reserved for the top 0.2% of agencies worldwide).
- James Guérin, a Chief Commercial Officer at Embryo. James is responsible for 200% growth YoY inside multiple agencies. If there's someone to learn about agency growth from it's him.
🦘Nick Miller, oversaw $200M+ across Meta, Google, TikTok, and YouTube and lead a paid media team at Tier 11. Co-authored "Beyond ROAS". Nick will teach how build a delivery engine at scale.
Josh Hill, VP of People and Culture at Tier 11 and co-founder Superhired. Josh is the best person I know when it comes to attracting A+ talent and building high-performance agency teams. And that's what he'll be teaching you.
Joey de Wit, who runs a ROI-obsessed CFO service for agencies and eCom. To date worked with 50+ agencies helping them become more profitable at scale. He'll bring his frameworks and help you understand your unit economics and what's actually driving (or killing) your profit margins.
You Coaches
And of course Kristina Radeva (who is operations architect behind 50+ eCommerce and B2B agencies) and I will be leading the weekly strategy sessions helping you build a scalable agency model without needing to be dragged into delivery and ops.
In 2025 we built agency client portfolio north of $50M.
Prior to that I built an eCom marketing agency myself and coached several dozen 7 and 9 figure founders, HNIs, and high-performance operators.
What You'll Actually Build Over 90 Days
Let's talk about the before and after.
Because in its essence this cohort isn't about learning new concept but about becoming a different kind of founder.
The transformation will take you:
FROM lack of clarity and frustration with ops TO clear roles, ownership & self-accountability.
FROM offer customisation with little to no boundaries TO one most profitable and scalable offer with clear variants.
FROM not having a clear delivery process TO having a clear and scalable delivery engine.
FROM unclear team structure with no KPIs TO scalable team structure with clear KPIs.
FROM isolated decision-making TO a trusted network of peers who've been there.
This Is For You If
✅ You're doing $20K–$60K in revenue. You're past the survival stage. You have clients. You have a team (5–10 people). But you're hitting a ceiling.
✅ You're drowning in delivery. You don't need more clients. You need a better model for serving the ones you have and the ones you will have.
✅ You know the next level requires a different model, not just more hustle. You've tried working harder. It's not sustainable.
✅ You're coachable and self-aware. You're willing to admit what's not working. You're open to feedback. You're ready to do the uncomfortable work.
✅ You're ready to engage with peers. You don't just want frameworks. You want the accountability, perspective, and support that comes from being in the room with others who get it.
✅ You want to grow in a pragmatic way. Not growth hacking. Not vanity metrics. Real, sustainable growth.
✅ You're a good human. It's fun to work with you. You show up. You're not here to coast.
This Is NOT For You If:
❌ You're just starting out or still finding product-market fit. This isn't a "how to get your first client" program.
❌ You want templates without transformation. We'll give you frameworks, but the real work is applying them to your specific business.
❌ You're not ready to be vulnerable. If you can't admit what's not working, you won't get value from this.
Investment
Your investment for Built To Scale is designed to make transformation accessible while ensuring you receive premium, personalised attention.
The complete 90-day Built To Scale programme is $12,000.
✅ 15 live calls with Romans & Kristina (weekly working sessions)
✅ Full access to our delivery methodology and frameworks
✅ 5 expert guests live calls
✅ Private Slack channel with ongoing support and peer collaboration
✅ DM Romans & Kristina directly
✅ All templates and recordings
✅ The complete and personalised roadmap we use in $25K+ 1:1 engagements
✅ Free access to our live agency dinners (next one is in Dubai this February)
The Timeline
Cohort 1 kicks off January 29th, 2026.
We're accepting 6 founders only.
Applications are open now. We'll review on a rolling basis and close when we hit capacity.
We're almost full. 😊
How to Apply
Step 1: DM me Romans Ivanovs with:
- Your business (revenue)
- Your main challenge
- Your goals (where you want to be in 90 days)
Step 2: If it looks like a strong fit, we'll schedule an audit call. We'll dig into your business. Ask clarifying questions. Make sure we both believe this is the right environment for you to do your best work.
Step 3: You're In
If we both say yes, you're in. We'll send onboarding details, introduce you to the cohort, and start preparing for the first session on January 29th.
If the answer is yes, let's talk.
See you on the other side, Romans & Kristina.
Big Growth Group
P.S. Here's what other agency founders say about working with us...
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