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Bogdan was running a $1.5M agency—and still second-guessing himself every other day.
We met Bogdan at a mastermind retreat in Dominican Republic. His agency was growing fast—$1.5M in revenue, high-performing creative work, clients in the eCom SaaS space. But under the surface, things felt more fragile than they looked.
“Romans & Kristina don't bullsh*t you. They say what they think is true, and how they believe things actually work. I believe this is extremely valuable” - Bogdan
It was his first business. First time as a founder. And like a lot of agency owners, Bogdan wasn’t struggling because things were broken per se, he was struggling because he didn’t know what he didn’t know.
He had questions he couldn’t answer:
Is this a people problem or a system problem?
Why do certain issues keep resurfacing?
Am I missing something obvious—and what’s it costing me?
And that uncertainty created friction everywhere—from decision-making to team performance to day-to-day stress.
“I just wanted to do a great job. But sometimes, you don’t even know what ‘great’ actually looks like.” - Bogdan
The catalyst. He saw how seriously bigger founders took operations.
The shift came gradually, then suddenly.
Talking to other agency founders, those further ahead, Bogdan started noticing a pattern. The ones running 8-figure shops weren’t winging it. Thinking deeply about operations and surrounding themselves with people who could help them see their blind spots. They were investing in structure.
That was the so called wake-up moment for him: if he wanted to grow something lasting, he couldn’t keep operating on instinct. He needed outside perspective, clear framework and someone to help him build it inside his actual business.
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We deployed two core pieces of our framework.
The first was the Delivery & Ops Engine restructure. We rebuilt the agency’s internal architecture around three questions:
- What exactly are we delivering?
- What does “good” look like at each stage?
- Who owns what—and how are they being measured?
“It wasn’t a DIY solution. It wasn’t a course. It was do it with you—inside the business. That made all the difference.” - Bogdan
We mapped:
- The full service workflow
- Defined ownership at every handoff
- And built systems that connected delivery to role clarity, and role clarity to performance
From this, we rebuilt onboarding, revamped how work moved through the team, and introduced performance reviews grounded in real KPIs, not vague sentiment.
The second piece was the Founder Sift.
It's a guided 1:1 coaching process we use to help founders, surface blind spots and separate noise from real constraint which often creates a lot of clarity on actual business priorities.
For Bogdan, this created space. He stopped circling operational decisions. He knew what to look at, what to ignore, and what to fix. He and his co-founder began operating with shared visibility and real alignment—weekly, not reactively.
Clarity—that’s the biggest before and after. I didn’t know what I was missing. Now I have a clear picture and the doubts are gone.” - Bogdan
Results. What changed was how Bogdan operated—internally and externally.
The transformation wasn’t just visible inside the business, it directly improved how the agency performs and scales.
By restructuring the Delivery & Ops Engine and running the Founder Sift, Bogdan and his team gained both the clarity and the systems needed to grow with confidence.
- Onboarding time cut by two-thirds.
New hires became productive within weeks instead of months, reducing the load on senior staff and accelerating delivery. - A team that runs without constant oversight.
With clear responsibilities and KPIs, alignment stopped depending on Bogdan’s presence, freeing him from micromanagement and giving the team autonomy to deliver. - Higher performance across the agency.
KPI-linked reviews created accountability, raised standards, and turned performance management into a growth driver rather than an afterthought. - Stronger, more predictable revenue.
Improved client retention stabilised recurring income and gave the agency confidence to scale without fear of churn undermining growth. - Decisions made at speed, not in circles.
Weekly founder reviews cut down indecision and drift, allowing opportunities to be seized quickly and problems to be resolved before they escalated. - A founder who can lead instead of firefight.
By clearing mental fog and systematising operations, Bogdan shifted from reactive management to confident leadership, with more energy for growth and strategy.
“I stopped wondering if I was missing something. Now I know what matters and what doesn’t. That changes how I lead.” - Bogdan
